Top 10 Trends for This Holiday Season Part 1
According to the National Retail Federation’s 2009 Holiday Consumer Intentions and Actions survey, the economy will once again largely influence this year’s holiday shopping season. The survey,...
View ArticleTop 10 Trends for This Holiday Season Part 2
As the economy is once again influencing the holiday shopping season, both consumers and retailers are looking to see how they can come out ahead. To give you a better understanding of the situation,...
View ArticleSell More through Engaged Employees
How do your employees react when a customer enters your business? The level to which your employees engage with customers is the second most powerful factor in winning over the competition’s business....
View ArticleStill Value in Print Advertising
Although many reports have already labeled the print advertising industry as dead, you may want to watch this video before you completely forget about your offline advertising efforts. Although the...
View ArticleHow to Respond to Negative Feedback
It’s always discouraging to get negative feedback. Unfortunately, it is part of the communication process. How you respond to negative feedback is the key to controlling it. In this video report, Abby...
View ArticleApplying the Fundamental Attribution Error to Business
When customers yell at you, it’s hard to keep your cool and respond graciously. According to psychologists, the reason for this behavior is the Fundamental Attribution Error (FAE). It occurs when...
View ArticleTips for Driving Sales Online
The process of making a purchase is mentally draining for most consumers. For this reason, businesses should make it as easy as possible. However, so many businesses provide too much information, which...
View ArticleThree Tips for Creating Value Propositions
In the marketing world, there are many aspects to properly communicate a marketing message with customers. However, targeting your customer with psychographics and demographics isn’t enough. In order...
View ArticleExploring Consumer Behavior Online and Offline
The California Institute of Technology recently conducted a study that looked at how consumers respond to products and, primarily, the presentation of the products. Interestingly, the study found that...
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