The California Institute of Technology recently conducted a study that looked at how consumers respond to products and, primarily, the presentation of the products. Interestingly, the study found that consumers would actually pay more for items they could touch.
As SBN reporter Abby Johnson discusses, the study examined and compared how consumers respond to product descriptions, images, and physical appearance. Additionally, consumers were also tested in regards to how much they were willing to pay for the products based on the presentation variations.
Watch this video broadcast to find out more about this study and how both offline and online retailers can apply this knowledge only on SmallBusinessNewz.
